If you deliver a fantastic presentation to an empty ballroom, does anyone "hear" you?

Although we would never imagine speaking to an empty room often our blogs, podcasts, website, etc.....are not coming close to attracting the audience we want to serve.

The frustrating part for me, was speaking infront of many live audiences,  and making a real connection with them but failing to serve their needs after the presentation.

I would ask myself: "I received great feedback from the presentation, but how come them don't read my blogs, visit my website, etc?' Well a BIG part of the answer was: They had a hard time finding me after the presentation.

Picture this: You are attending a two day conference and it is filled with many great speakers, connecting with old friends, a great grab bag of goodies, etc. You get the picture. You are "lucky" enough to be the opening keynote speaker. You totally "knock it out of the park" and get a standing ovation for the packed ballroom crowd.

You head to the airport feeling great, only to get home and receive an odd email from one of the attendees. This happened to me far to many times.

So how do you make it easy to continue to serve your new followers?

1) Make it easy for them to remember you

Having a name like Shawn Shepheard is not easy.  Think about it. There are at least four different ways to spell my first name, and if people are lucky enough to guess that right, then good luck spelling my last name correctly. (I have an extra vowel in there).

Mathematically, I have a 1 in 10,000 chance that they will find me (ok, I made that up), but you get the point.

My solution?

A simple, catchy website. I call it, Sugar Free Shawn because I speak on living well with diabetes. Check it out at www.sugarfreeshawn.com

2) Give them something good to take home

Gone are the days of having people drop their business card in a bowl to build your list.

Either give them something, or better yet, sell them something that gives them a deeper experience with you and the service your provide. It doesn't take much to develop a unique postcard inviting them to receive a free download of your ebook, audio, or special report, all from your website (People love free stuff).

Get creative but don't leave the room without providing them an opportunity to continue the relationship with you.

Like a great first date, if they are interested, they WILL call you back........you just have to make sure they know where to find you.